![]() ![]() They just like that thrill of that newness. ![]() Unfortunately, a lot of times entrepreneurs are known for starting things but not finishing them, which is a lot of times why you see an exit or a sale. In my mind it's people who are a little ADD and people who just like to do a lot of things. "When I hear the term 'serial entrepreneur' I get a little sick to my stomach. On why he dislikes the term "serial entrepreneur" The second half of that is, with the living foods aspect, is it's putting a stake in the ground or establishing a north star of who we are and who we aren't." It's important that entrepreneurs never stop taking risks. It's important for any business owner to understand and recognize that what you're doing today is bringing awareness, but you need to use that as a launching pad for other ideas. One is, it's giving us permission to be more than a kombucha company. On renaming his company GT's Living Foods Related: Meet the American Entrepreneurs Who Are Brewing Japanese Sake in Brooklyn You're constantly raising the bar, and if you don't hit that bar you start to feel disappointed and a failure." It really does change your perspective, because it's common and frequent that entrepreneurs get so caught up in certain things like growing fast enough, hitting goals and becoming profitable. ![]() "It's important for anybody running a business to see how easy come, easy go things can be. On what being yanked suddenly from store shelves in 2010 taught him I try not to get caught up in some of the business mechanics that I think a lot of business owners and entrepreneurs can get caught up in, whether it's the lawsuit or the losses or margins." The money, all that stuff, is just secondary. ![]() The creative process in making a high integrity product in a way that our consumers connect with is the most fulfilling aspect of what we do. "If any entrepreneur is motivated by the financial aspect of how fast they're growing or how profitable they are, they at some point are going to be disappointed, frustrated or lose their creativity. And that is the reason why I started, and that's honestly the reason why I do what I do today." I started making it - not because I thought it was going to be a great business or it was going to make me very wealthy or famous - but I truly believed it was just going to help others. On what motivates him after two decades in business Here are more quotes from Dave on business and passion and why he dislikes the term "serial entrepreneur." Related: Did the Staff at Entrepreneur Feel the Vibes of This Kombucha Brand? GT's also sells teas, yogurts and kefirs. The company recently introduced a line of kombucha flavors inspired by adult beverages, including wine, beer and a tropical cocktail, as well as a sparkling water with CBD and caffeine. Its popular kombucha flavors include Gingerade, Trilogy (raspberry, ginger and lemon) and Watermelon Wonder. GT's products can be found in Whole Foods, WalMart, Costco and many other retailers (an estimated 100,000 stores total). "It's been, if you will, a mission that has chosen us more than we have chosen it, and because we are 'category creators,' it's our responsibility to make sure that kombucha doesn't lose its identity in the process of becoming more popular and mainstream." Kombucha is something very special to us," he said. Still, Dave welcomes the challenges that come with the added pressure on his company. He called out KeVita and Celestial products as being practically soda, without offering consumers any of the health benefits kombucha offers. ![]()
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